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Andrew is an accredited Sales Skills Evaluator, qualified coach and Adult and FE teacher and holds an ILM certificate in Operational Management. He has also won a number of industry awards for his sales and leadership training.

Andrew has worked extensively in a mixture of in-house and consultant roles with organisations such as Archant Ltd, May Gurney, Mustard TV and The Excelsior Trust and has specialised in many sectors including media, construction, retail, charity, hospitality, tourism and SMEs.

Highlights during his 25-year career include supporting teams to achieve consistent year-on-year revenue growth of between 11% and 26% and he has helped reduce staff turnover by 39% during a six-month period.

Andrew has worked as a voluntary coach for Business Action on Homelessness and has also worked closely with Chloe Smith MP and Job Centre Plus, training people in sales skills.

Andrew is currently working with:

Evander (part of the VPS Group)

Collier Turf Care Ltd.

Soter Professional Services Ltd.

Norwich Theatre Royal

Your Own Place CIC

Norwich Sunblinds 



What other people are saying about Andrew…

“I asked Andrew to join the team and explore customer journeys and touch points. Conscious that social enterprise is a bit different to other businesses, Andrew showed a real passion for understanding what we do and getting under the skin of it. He has been a champion of Your Own Place for a while. On meeting the team he kept the activities simple, visual and effective. This is very much the way we like to work and it got everyone thinking. It gave us food for thought and actions to take forward.”

Rebecca White, CEO Your Own Place CIC
Rebecca White, CEO

“Andrew Denny Consulting has provided Fast Fencing of North Norfolk with sales guidance and customer service training on and off over the last 12 months. As a result we have seen an increase in enquiries that have lead to additional work.”

Kevin Bacon, Business Owner Fast Fencing of North Norfolk
Kevin Bacon, Business Owner

“Since we started working with Andrew Denny Consulting almost a year ago, sales effectiveness has increased drastically. We have seen more new business sales and our existing customers are loving the work we are doing with them. Andrew is really helping to take my already established sales team to the next level.

This is all thanks to Andrew’s enthusiastic, engaging and caring nature. I am so very grateful to the opportunity to work with him and hope to do so long into the future!”

Simon Mitchell, Managing Director Hranipex UK Ltd.
Simon Mitchell, Managing Director

“Andrew has an extraordinary talent of being able to push you to think at a strategic level and then give you tips and tricks that translate those strategic goals into actions at an operational level. Every time I have met Andrew I have come away with clear actions which have always had a positive result.

Andrew’s coaching on commercial and negotatiation skills has made me much more comfortable with those conversations, which I previously dreaded and really impacted on my confidence at networking events.

Andrew also pushed me hard to think about my value proposition and how I can best put this across. My business would not have existed today without Andrew’s coaching!”

Martine Twigge, HR & People Consultant PX Success Ltd.
Martine Twigge, HR & People Consultant

“Andrew Denny Consulting delivered customer service training to my team. It was very enjoyable, interactive and fun for the team!”

Michelle Mussett, Restaurant Manager Norwich Theatre Royal
Michelle Mussett, Restaurant Manager

“Collier Turf Care have been working with Andrew Denny Consulting since the end of 2018. As a business we have an added value ethos and this has been complemented by Andrew who from day one has impressed with his knowledge of sales, communication, positivity, direction and coaching of our sales people. We are seeing some positive results and look forward to a continuing working relationship.”

Craig Brisley, Sales Director Collier Turf Care Ltd.
Craig Brisley, Sales Director
“We have developed a great partnership with Andrew Denny and his dedication to our business is evident across all our teams.. We appreciate Andrew’s approach in helping to bring out the best in our people in terms of their knowledge, skills and confidence.  Andrew Denny Consulting will continue to be our chosen sales and sales management training provider in the future.”
Mary Brooks, Chief Operating Officer Social Network Solutions
Mary Brooks, Chief Operating Officer

“Andrew worked with a member of our team responsible for sales. Through some training and coaching interventions he was able to help her to change her sales techniques and behaviours to become much more effective in closing sales. She had always been effective at getting time with potential clients, even cold calling. Andrew helped in the final stage of process to actually ask for and come away with an order more frequently. I would be very happy to work with Andrew in the future.”

Nick Schiller, Director The Excelsior Trust
Nick Schiller, Director

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