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We use a holistic approach

We understand that effective leadership and increasing sales conversion it is what drives your business. It therefore makes sense to take a holistic approach to help you, your team and your business get to where you want to be.

The 70:20:10 Learning Model

The 70:20:10 learning model was created in the 1980’s by three researchers and authors, Morgan McCall, Michael M. Lombardo and Robert A. Eichinger, who were working with the Centre of Creative Leadership and researching the key developmental experiences of successful managers. Their research tells us that only 10% of learning comes from formal interventions such as structured courses and programmes. 20% of comes from social learning and developing through others, and 70% comes from learning through experience.

The 70:20:10 learning model is considered to be of greatest value when seeking to maximise the effectiveness of learning and development programmes through other activities and inputs. The model continues to be widely employed by organisations throughout the world.

  • On The Job Experiential 70% 70%
  • Coaching, Social Learning, Mentoring 20% 20%
  • Learning Comes From Formal Learning Classroom Learning 10% 10%

Our approach to your business

Using the 70:20:10 Learning Model, we will tailor our approach to you, your team and your business incorporating the following

Understanding your business, challenges and goals

We will ensure that we really get to know your business by understanding where you are now and where you want to be. For example, whether you have had sales training in the past, whether you have any KPIs in place, your previous and current marketing output.

Developing solutions that work for you

We will develop intelligent solutions which will work for you, your team and your business.

Training and support

Using a combination of classroom-based formal training, workshops, coaching, mentoring and on-the-job training, we will support you in embedding new behaviours and processes in your business. 

Measuring success

It’s vital that the investment you make in sales training or leadership development is returned. We will use the latest tools and methods to measure your performance and continue to motivate your teams – or we can train your managers to do this for you.

Whatever challenges you are facing, we are confident that using our approach, you will see quick and lasting benefits to your business. You can read more about Andrew’s qualifications and how he has helped businesses here or for an initial informal chat with Andrew, call 07798 616237 or email

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