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What if selling was the part of the job that everyone loved most? What if you could sell in such a way that nobody felt they were ‘selling’ or being ‘sold to’?

Real improvement in sales performance comes from real world training. Andrew will use his many years’ experience and sales training accreditations to understand your business and your targets, coach your people, measure performance and challenge your perceptions of what ‘sales’ really means.

Andrew’s approach is holistic, unique and tailored to your business – and the results speak for themselves.

You can read more about how Andrew helps businesses like yours here. Alternatively, contact him for an initial informal chat on 07798 616237 or email him at

“The hard close has been replaced by the strong opening”
– Andrew Denny

From classroom-based learning to working directly with your team, clients and customers …

The first thing we will do is ensure that we fully understand where you are and where you want to be. Then we’ll look at your sales-challenges and devise intelligent solutions that work for you.

Sales Training

From sole traders to sales teams, we provide a range of training designed to prepare you to stand-out in your markets

Sales Coaching

We can be there to improve confidence, motivate and feedback at every step. This is the turning point for organisations where learned techniques become embedded behaviours.

Sales Management

We can help you to bring out the best in your people, using the latest tools and techniques to motivate, measure and manage.


Andrew has transformed organisations by taking a strategic approach, analysing current operations, implementing KPIs and management tools to overcome sales challenges.

“To succeed in selling you must be customer obsessed. Get under their skin and understand their needs, pains, challenges. Only then can you relate the benefits of your product or service to them so that they can see the real value.”
– Andrew Denny

Our Learning Model

The 70:20:10 Learning Model was created in the 1980s by three researchers and authors, Morgan McCall, Michael M Lombardo and Robert A Eichinger. They proved that only 10% of learning comes from structured courses and programmes, 20% of learning comes from ‘social learning’ such as mentoring and 70% of learning is the result of experience. We will tailor this model to your business and your people. Find out more about our approach

  • On The Job Experiential 70%
  • Coaching, Social Learning, Mentoring 20%
  • Learning Comes From Formal Learning Classroom Learning 10%
We have developed a great partnership with Andrew Denny and his dedication to our business is evident across all our teams.. We appreciate Andrew’s approach in helping to bring out the best in our people in terms of their knowledge, skills and confidence.  Andrew Denny Consulting will continue to be our chosen sales and sales management training provider in the future.
Mary Brooks, Chief Operating Officer  Social Network Solutions
while most sales organizations recognize the influence their managers can have on their teams' performance, most leave them on their own to learn how to coach their teams.” - 2017 Sales Management Research Report*
2017 Sales Management Research Report 
A key finding was that high-performing organizations are investing more to develop their [Sales] managers.*
2017 Sales Management Research Report 
I highly recommend Andrew Denny. Andrew trained me in sales and I would certainly use him again in the future. If you're in business and want to improve sales then you definitely need Andrew in your life. I would suggest you give him a call.
Matthew Mountain, Founder  Visionary Hub Space
Andrew worked with a member of our team responsible for sales. Through some training and coaching interventions he was able to help her to change her sales techniques and behaviours to become much more effective in closing sales. She had always been effective at getting time with potential clients, even cold calling. Andrew helped in the final stage of process to actually ask for and come away with an order more frequently. I would be very happy to work with Andrew in the future.
Nick Schiller, Director  The Excelsior Trust
Andrew trained the sales reception staff at Woodland Holiday Park to sell through customer service, ensuring they understand how the two work together hand-in-hand. Working with the team to implement a structured sales process that helps them identify customer needs, the team now understand that people buy on emotions and feelings which has changed the way they sell our holiday accommodation. Andrew has helped us identify issues that were impacting holiday booking figures and worked with us, and our marketing agency, to find solutions. As a result we are seeing an increase in holiday enquiries and conversion to booking.
Andrew Hird, Chief Executive  Woodland Holiday Park

Contact Us

Get in touch and discover how Andrew can help you grow sales in your business.


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